Marketing – important area of trade business. And the fact that it all good – the truth. One of the most popular is the large format printing and conventional printing. Thus develops the advertising field: distribution of flyers, promotional sheets and others promoting your products well. But it is necessary to pay attention to the quality of printed products: If the image is dim, and the text – blurred, it is unlikely someone will take your company seriously. So you should be aware of some rules of the press.
Obligatory factors
Please note that all printing products should be subject to certain criteria. Here are a few conditions, compliance with which you may demand from the manufacturer.
- Choose a company that can offer several types of paints with the subsequent lamination products:
- solvent;
- eco-solvent;
- water;
- oil;
- UV-curable.
- Choosing the paint it should be based on the material to be printed.Especially it is necessary to be careful with large carriers:
- banners;
- mesh;
- paper;
- canvas.
- Do not forget that for example, banners printing should be carried out also with an eye on the subsequent use of the product. If folks in a couple of days are in the urn, the large billboards must withstand various atmospheric phenomena, and possible mechanical intervention.
- The text should be readable. On the promotional samples of the same type do not use more than three fonts. Care must be taken, and the observance of the interval. Many, in order to fit more information, compress text. But it ultimately affects the efficiency of such advertising. It should also place the unit on a verbal picture.
Taking into account the main points you can distribute high-quality and creative advertising, and it will make your business successful and profitable. Good luck!
Print as an important element of marketing: you need to know?